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Social Media Strategy Workshops

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How to Create A Social Media Strategy (for Small Business Entrepreneurs)

The statistics are staggering. With over half of the world’s population now active on social media, it isn’t just a passing fad. Increasingly, it’s become the principal way we share our ideas, our goals, and our expertise.

In these 2-hour introductory online training courses, Helena Guzmán will teach participants the foundational skills, and demonstrate how to integrate these skills to create a social media strategy using hands-on implementation via Facebook, Twitter or LinkedIn. Open to all skill levels.


  • Social Media 101 – Learn the fundamentals and best practices to plan, develop and integrate marketing strategies into your business plan.
  • Facebook–  Customize and manage your personal profile vs. business fan pages and groups. Learn to grow your business with advertising and fan pages.
  • Twitter – Learn how to use hashtags; and understand Twitter Etiquette. Set-up Twitter Chats groups and develop other methods of interaction.
  • LinkedIn – Learn tips to optimize your Profile; as well as create Company Pages.


Location: Individual sessions will be conducted via online conferencing; from the comfort of your own home or office! Group sessions will be held at the host location.

Requirements: Participants must have earphones and a microphone available; as well as access to the internet. The class is fully interactive and hands-on participation is expected.

Refund Policy: No refunds will be given after start of the sessions, however registrations are transferable to another person. Please contact the organizer to complete transfer and registration.



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